Netflix on Wednesday said it will release 41 shows and films in India this year, calling the video “the next big jump” in the world’s second most populous country where “video streaming services are more popular.”
With a population of 1.3 billion, India is a huge and valuable market for US streaming services and its rival Amazon’s Prime Video and Walt Disney Co’s Disney Hotstars.
Platforms that offer extensive content in all local languages continue to attract customers with affordable billing plans and offers.
Netflix’s new 41-head roster includes Bollywood top actors, stand-up comedy shows and the original series, the company said in a blog post. Most will be in Hindi.
Netflix said in its post, “We are making our next big leap in India” in the upcoming lineup “We show more diversity and diversity than this”.
In India, the Bollywood film industry produces more every year than Hollywood, leaving it as a challenging market for streaming services.
Amazon’s prime video has been embroiled in lawsuits and police allegations that “political violence” is a political drama dealing with Hindu sentiments. The US service apologized to the audience for some of the scenes.
Netflix has faced lawsuits and lawsuits over some of its content, with some viewers saying it promotes pornography or hurts religious sentiments.
Reliance Entertainment of India, Viacom 18 and Bollywood director Karan Johar will be producing some of the 41 shows to be released this year, Netflix reported.
In 2019, Netflix reported that it plans to invest $ 400 million to create content for India. Reuters reported last year that Netflix was in talks with Wickham 18.